This question matters more in Midwood than almost anywhere else in Brooklyn.

Most agents don’t think about it. They list the home, post it on Zillow, and wait.

That works fine in neighborhoods where the buyer pool is wide and generic. In Midwood, it misses the point entirely.

Who Is Actually Buying in Midwood Right Now

End-user families are the dominant buyer type. Primarily Orthodox Jewish and Syrian Jewish families buying to live —
not to flip, not to rent out, not to speculate. They’re buying because of schools, synagogue proximity, and family
nearby. These buyers have very specific criteria that don’t show up anywhere in a generic listing.

Investor buyers are active too, but selective. Multi-family homes, properties with development potential, lots with
flexible zoning. They run cap rate math. R4 zoning vs R3 changes the number they’ll offer by a lot.

Speculative flippers are relatively rare here. The margins don’t work the same way they do in higher-velocity
neighborhoods.

Why Marketing to the Wrong Buyer Kills a Listing

Here’s what we see regularly: a four-bedroom home marketed with language like “great investment opportunity” — when
the actual buyer who will pay full price is a family that needs those four bedrooms and wants to know about the walk
to shul and the school district.

Or a large lot with real development rights marketed only to families — when the investor buyer who’d offer $200,000
more based on zoning potential never even sees it.

The listing strategy has to match the buyer. That sounds obvious. It’s not how most agents work.

What Midwood-Specific Marketing Looks Like

For end-user families, the conversation is different. School district, eruv boundaries, walking distance to
synagogues, bedroom count, backyard. Those aren’t just nice-to-haves — they’re the reasons someone buys in Midwood
specifically instead of somewhere cheaper.

For investor buyers, you lead with what they need: lot dimensions, zoning classification, permitted uses, rental
income history or potential.

And beyond that — a lot of Midwood real estate moves through community networks before it ever hits Zillow. Word
spreads through shuls, through family connections, through people who know the neighborhood. An agent without those
relationships is working with one hand behind their back.

We know the community. We know the buyers. And we know how to match the two.

—Ready to talk about your property? https://thebehfarteam.com or (347) 988-2526.